Pubit? Really?

Wow! Maybe my mind is in the gutter this morning, but when I received an email from Barnes & Noble today announcing a new self-publishing service for their Nook device, I had to do a triple take on the name. I mean, seriously? Pubit?! No matter how hard I try I can’t pronouce the name in which it was intended. It’s like the iPad naming, but worse. Did no one over in BN world bring this up? Is it just me?!

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